By Madelaine B. Miraflor
The amount of digital data is growing by the minute and with almost every Filipino owning at least one social media account, every thought or photo shared becomes part of the treasury of data that can be translated into information that can move local firms toward the right direction.
That’s according to Research and Tech Lab (RTL), a homegrown digital research and consulting company — the first of its kind to operate in the Philippine landscape.
The key now, it said, is to sift through the volume and find those that can be converted into insight which in turn can give companies and organizations the upper hand by making faster and better-informed decisions.
“When it comes to digital maturity, I consider the Philippines to be in the infancy stage. In as much as we are a very tech-savvy country that can adapt to technology with internet penetration at 60 to 65 percent, we are still at the threshold as International influencers such as Facebook, Uber, Google and the like have just started operations by putting up their offices here,” Allan Capulong, Founder and CEO of RTL Research and Tech Lab.
“Our neighboring countries — the ASEAN — are likewise at the tipping point with the United States and Europe eyeing the region as a promising location for expanding digital opportunities,” he added.
People want to talk, to be heard, and to be engaged. This is where the expertise of RTL comes in. They give context to important information found online as they monitor it real-time.
Data gathered are then filtered, examined, and translated into simple and actionable information.
Mining the unlimited flow of information available in Social Media enables RTL to convey the pulse of the internet generation.
For example, RTL’s recent analysis revealed that 73 percent of 220 sentiments said that millennials in the Philippines are already talking about life and health insurance.
This allows insurance companies to come up with strategies that are directed at this demographic. Armed with this information, business heads can confidently allocate funds for marketing campaign and advertising that can translate to high-value sales.
Sourced from October 2017 Twitter and Facebook users also showed 68 percent of 290 netizens prefer eating out than dining at home. This means better business opportunities for restaurants and fast food chains.
Affected brands, on the other hand, may further beef up their campaign and come up with products that are easy to prepare and affordable so that consumers will be enticed to return to eating at home.
Tags: Allan Capulong, consulting company, digital data, digital research, Facebook, How digital data analytics can enhance businesses in the country, Research and Tech Lab, social media